Google Maps VS Yellow Pages – Half 1 of two
It is a client comparability of Google Maps (Google.com) and Yellow Pages (YellowPages.com). The second article is a comparability for the enterprise proprietor. Nevertheless, it will serve the enterprise proprietor properly to check out the patron presentation, as a result of issues that have an effect on the patron can have a big effect on the enterprise proprietor.
The best strategy to evaluate these two providers is to check out a real-world state of affairs and see how the 2 entities stack up. Now for those who say, “Wait a minute, what are you doing evaluating Google Maps to the Yellow Pages? They don’t seem to be even the identical factor.” That is comprehensible. At first look, maps and phone book look completely different.
Perhaps Google made a mistake. Google Maps was previously generally known as Google Native Search. In Native Search you’ll be able to seek for companies and get telephone numbers and instructions. Google most likely modified the title to Google Maps as a result of Maps is a much wider time period and contains every thing Google is doing with their maps. In spite of everything, Google Maps is a superb telephone listing.
So our actual world situation. For example we’re searching for a beauty dentist is Santa Monica, Ca who takes Saturday morning appointments.
Let’s begin by navigating to YellowPages.com. We’re greeted with a pleasant web site and what instantly pops up are two textual content packing containers. One says Discover and the opposite says Location. I’ll begin with a normal search. Below Discover I enter Dentist and Different Location I enter Santa Monica.
Instantly YellowPages returns a brand new internet web page with eleven completely different classes. I am fortunate. One of many classes is Dentist – Aesthetic Dentistry. I test the field and click on the Discover button on the backside of the web page. Then one other web page greets me and I am just a little confused at first. I see a dentist listed on the suitable and this dentist is in Thousand Oaks, simply greater than 25 miles away. That is actually not what I am searching for. Questioning if I’ve entered the right info, my eyes start to scan the display and within the left column I first discover an inventory of cities, Agoura, Agoura Hills, Beverly Hills, Calabasas, and many others. I feel it must be simpler than that. I’ve already entered the information and am two clicks into the search and it would not appear to be I am very near discovering a dentist in Santa Monica.
Then on the prime of the column on the left I discover I can refine my search and there’s textual content in daring that does not appear to be a hyperlink however says “Santa Monica Listings Solely”. I click on on the hyperlink and go to my third web site and see an inventory of dentists. The principle dentist appears like a paid checklist. The telephone quantity is listed with a hyperlink to mechanically dial it from a cell phone. There may be additionally a hyperlink to the dentists web site, a banner advert and hyperlinks to extra details about the dentist, corresponding to the services and products it gives and the way lengthy it has been in service.
Beneath the paid checklist are the common lists which look like organized alphabetically. These listings embody the dentist’s title, deal with and telephone quantity. There may be additionally a hyperlink to a map and extra info.
On the finish of the itemizing is a hyperlink to ship the knowledge to a cell phone (good). There are additionally hyperlinks to Map, E-mail, Get Instructions, Save Itemizing, and Save a Notice in case you have a YellowPages account (very good).
Thus far there’s sufficient info to make a name. The telephone quantity is listed. However I wish to discover a beauty dentist so I click on on the title Dentist. This opens a brand new internet web page that has the identical primary info plus some Enterprise Particulars containing Basic Info, Maps and Consumer Guides and Critiques.
The identical menu for sending info to cell, sending e-mail, directions and many others can also be on this web page.
Let’s now have a look at the identical Google Maps search and evaluate the 2. I navigate to maps.Google.com and I am greeted with a reasonably acquainted interface, since I do all my searches on Google anyway. There is just one search field so I simply kind in “beauty dentist santa monica” and click on “Search Maps”.
Google instantly returns the highest ten search outcomes. Dental places of work are listed on the left aspect of the web page with location markers written alphabetically and a big map is on the suitable aspect displaying the place every dental workplace is situated.
I already really feel higher about Google. There was a search field. I did not should enter the enterprise class in a single field and the placement in one other. Additionally, I get speedy outcomes and in the suitable metropolis. I did not have to select from a menu of various kinds of dentists after which refine the search by metropolis once more. At this level Google appears a lot simpler to make use of.
Just like the Yellow Pages there’s a paid itemizing on the prime of the checklist. Nevertheless, it’s clear that this itemizing is a paid advert as a result of it has a unique background shade. This clearly separates the paid itemizing from the natural search outcomes. Beneath the paid itemizing are the highest ten search outcomes written from A to Z.
These listings are usually not alphabetical and seem in random order till you study that Google returns the outcomes it thinks are most related to the search phrases used. A list consists of the enterprise title, deal with and telephone quantity. If a dentist has a buyer evaluation, there’s a blurb from the evaluation beneath the itemizing.
For those who click on on the enterprise title or place marker in letters, a big info field virtually like a drawing bubble is launched from the corresponding place marker on the maps. This placeholder incorporates the identical primary details about the enterprise plus a hyperlink to the companies web site if the enterprise has one.
That is improbable. If there’s a dentist that appears engaging, I can click on on a hyperlink on his or her website and get much more info. True, the paid dental advert on YellowPages.com had a hyperlink to the dentist’s web site, however not one of the different dentists had a hyperlink on-line. That is most likely as a result of companies within the phone book should pay a worth to get an web connection. Since this service is free on Google, extra dentists might be linked to the Web which suggests there might be way more info for customers.
For those who click on on Extra Information within the information field, a brand new menu seems that has a few of the similar info offered by YellowPages.com like critiques and particulars, however there are additionally 4 options right here that YellowPages.com would not have; pictures, movies, consumer content material and internet references. Of the 4, I notably like pictures and movies. Though not many companies are utilizing video but, extra will certainly seize the chance and supply a wealth of details about their enterprise.
In abstract, I like Google Maps higher than YellowPages.com. It’s simpler to make use of, you will get the precise info you need with fewer clicks, it permits the enterprise proprietor to current pictures and movies. YellowPages.com is sweet. A ravishing clear skilled interface. Nevertheless it takes longer to begin a search, usually requires a number of clicks to search out the precise info you are searching for, and would not permit common companies to hyperlink to web sites except they pay a worth. Two options I actually like about YellowPages.com are the flexibility to ship a enterprise itemizing to a cell gadget and the flexibility to document private notes on a enterprise itemizing.
#Google #Maps #Yellow #Pages #Half