SixDegrees – Social networking in its infancy

SixDegrees – Social networking in its infancy

SixDegrees – Social networking in its infancy

When most of us consider on-line social networking, we almost definitely consider Fb. Fb is the most well-liked social networking web site we now have in the present day with 500 million Fb customers.

Nevertheless, Mark Zuckerberg was positively not the primary individual to create a social community – he was simply the primary to reach the way in which that he did.

Actually, one of many first social networks to actually take off was known as Sixdegrees.com.

It was based by Andrew Weinreich, a well known Web entrepreneur and govt. Weinreich started his profession working as a monetary analyst and after a short while, returned to high school to check regulation. He labored as a authorized skilled for two years. It was throughout this time that he invented the idea of an internet social community, which made the method of “assembly folks you do not know via folks you realize” extra environment friendly.

It was in 1997 that he launched Sixdegrees. At its peak, the positioning had 3,500,000 customers and 100 staff. Weinreich later bought the positioning to Youthstream Media Networks in December 2000 for $125 million. Weinreich is at present the CEO of meetMoi – a location-based cell courting service, in addition to the chairman of Xtify, a geo-targeted cell messaging platform.

Sixdegrees was based mostly on the community kind of social networking contacts. Weinreich took his inspiration from the speculation that each individual on this planet is related to each different individual by not more than six steps, in any other case often known as the “six levels of separation” idea. It was additionally the primary social networking web site to mix options discovered on different courting websites and neighborhood websites into one. Customers can create private profiles, create buddy lists, and browse buddy lists belonging to different customers inside their community. They will message one another, community, and ship invites to their household and associates to turn out to be Sixdegrees members.

Scripting this now in 2010, none of this appears all that spectacular. Nevertheless, in 1997, no different web site provided a mixture of those options.

Sadly, Sixdegrees did not final lengthy, and it actually did not develop to the recognition or assist {that a} web site like Fb has in the present day. There have been quite a lot of causes that contributed to the failure of this social community:

1) On the time, net know-how had not but developed to the purpose the place it was in a position to assist the options wanted to make such a utility profitable;

2) Regardless of their 3,500,000 registered customers, Sixdegrees couldn’t accumulate the quantity of customers wanted earlier than they ran out of cash;

3) The options accessible to Sixdegrees customers weren’t as enticing as they may have been and did not convey their customers again;

4) Elements past the corporate’s management had a detrimental impact on its means to revenue from internet advertising. These occasions included a recession after April 2000, in addition to September 11, and;

5) The internet advertising business was not mature sufficient to offer sufficient on-line advertisers to assist their enterprise mannequin.

Elements 4 and 5 in all probability contributed probably the most to their downfall, nonetheless, Sixdegrees marked the start of a brand new period in on-line communication and networking. Regardless of its short-lived success, it paved the way in which for the likes of Fb, LinkedIn and lots of extra.


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